I'm Jacob Van Dyke, but most people know me as  JVD.

I'm a designer with over 20 years of experience across graphic design, web design, UX/UI, product design, and design systems. I enjoy the creative side of design just as much as the problem-solving that goes into making a great experience.

Selected Work

Pando Design System

USANA HEALTH SCIENCES
Leading the development and evolution of Pando, USANA's design system. Over the years, I've built and managed its foundational components, patterns, styles, and tokens, helping establish a shared design language that supports designers and developers across the organization.
View the design system

Making Pando AI-Ready

USANA HEALTH SCIENCES
Exploring how AI can work with an established design system. I've been experimenting with tools like Claude Design and Claude Code to see how AI can use Pando to create and validate digital experiences while keeping the designer involved in the process.
Explore Pando AI
Infographic showing USANA uses 116 total colors on websites and apps, with 54 listed in the style guide and 62 unknown. A color ring displays the distribution: 14 shades of blue, 11 shades of teal, 26 shades of black, and 33 shades of grey, highlighting confusion about the USANA brand colors.

Visual Language Audit

USANA HEALTH SCIENCES
Taking a closer look at how the USANA brand was being used across its digital experiences. The audit uncovered inconsistencies in color, typography, and other visual elements, helping identify where things could be brought together and improved.
Explore the Audit
drwentz

Dr. Wentz Website

Dr. Myron Wentz
A website project that gives me an opportunity to show another side of my design experience. The visual direction, layout, and overall experience come together to create a digital presence for the business.
View the site
garbagemonsterbook

The Garbage Monster Book

Children's book & website
A personal project that brings together illustration, storytelling, and design. I wrote this children's book, which gave me the chance to explore an idea from the first idea all the way to a finished printed book.
Explore the site

Areas of Experience

My experience covers a range of design disciplines, each adding to how I approach problems, explore ideas, and create better digital experiences.

01

Graphic & Visual Design

Branding, illustration, typography, and visual communication.

02

Web Design & Development

Designing and building websites and digital experiences.

03

UX/UI & Product Design

Creating useful, intuitive experiences across web and mobile.

04

Design Systems

Building and evolving reusable components, patterns, and guidelines.

05

Prototyping & Interaction

Bringing ideas to life and exploring how experiences should work.

06

AI-Assisted Design & Development

Exploring how AI can work alongside established design systems and improve the design process.

My Career

Here's a look at the companies and teams I've worked with throughout my career.

future
UX Designer
2015 - 2018
themormonchannel
UX/UI Designer
2012 - 2015
stg
UX/UI Designer
2011 - 2012
Fibernet
Graphic/Web
2005 - 2011

  • USANA Health Sciences

    Senior UI Lead | 2019-Present

    Led Pando, USANA’s design system, across internal teams and external agencies.

  • Purch / Future

    UX Designer | 2015-2018

    Designed digital experiences and helped establish UX standards across products.

  • LDS Church

    UX/UI Designer | 2012-2015

    Designed the Mormon Channel and Tabernacle Choir apps for iOS, Android, and Roku.

  • STG

    Web Designer | 2011-2012

    Designed digital experiences and apps for clients while working as a contractor.

  • Fibernet

    Graphic Designer | 2005-2011

    Started in graphic design and transitioned into web design through hands-on learning.

Musings & Writings

I’m not a writer, but I have plenty of thoughts on design—so why not put them into words? Here’s a collection of my musings, insights, and the occasional completely unnecessary rant.

Explore more of my Musings

About Me

Portrait of Jacob Van Dyke

I'm a husband and dad to two beautiful girls, a movie buff with a soft spot for horror movies (Predator is my all-time favorite), and a little obsessed with moose. Moose spotting and watching them is probably my favorite thing in the world, second only to spending time with my family. If there's a moose nearby, chances are I'm going to want to go find it.

Get in Touch

Always open to new opportunities and interesting conversations.
Feel free to reach out.

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